Marketing Tactics

Glenview, Ill. -- Eco Gym will open an 8,300-sq.-ft. solar- and human-powered health club at Glenbrook Market Place in Glenview, Ill., a North Shore suburb of Chicago, according to Mid-America Asset Management Inc., the landlord’s representative.

The fitness center, Eco Gym’s second, will use a combination of human kinetic power and solar power to generate electricity for its equipment. As members use the equipment, they generate more power to the central power grid, which lowers monthly dues.

New York -- David’s Bridal has entered into a partnership with American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and other special occasion dresses. The collection will debut in February 2014 in select David’s Bridal stores and online.

New York -- Gilt, the popular online retailer of  discounted high-end designer apparel and accessories, will open its first-ever brick-and-mortar location, a pop-up store in Shelbyville Road Plaza, Louisville, Ky.    
 
“GLI welcomes the first Gilt.com Designer Outlet to the Louisville business community,” said Greater Louisville Inc. CEO and president Craig J. Richard in a press release issued by the online retailer. “The exciting new concept store is a unique addition to our local retail market.”

ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us. Their circular suggests a switch in advertising strategy. Their ad blocks per page decreased 10% while ad blocks per circular increased 79.1%. Also, the total number of circular pages increased by 44.4%.

Chicago -- Eli’s Cheesecake, which sells cheesecakes and other baked goods from a retail store in Chicago as well as an e-commerce site, uses emerging social media tools to meet traditional marketing goals. At the recent Internet Retailer conference in Chicago, Debbie Marchok, VP of marketing for Eli’s Cheesecake, reviewed how the retailer meets the four traditional marketing goals of attention, interest, desire and action with social media.

NEW YORK — New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.

REDMOND, Wash. — Best Buy has landed a partnership with Microsoft Corp. that will allow the retailer to offer a Windows Store at 500 of its locations in the U.S. and more than 100 Future Shop locations in Canada.

MATTHEWS, N.C. — With Father’s Day just around the corner, Family Dollar is touting its small-store format, accessible staff and assorted product offerings to draw shoppers into its stores.

The value retailer is offering greeting cards, apparel and grills, while reminding shoppers that stores carry not only grills but also charcoal, coolers, hot dogs, hamburgers and even condiments.