Marketing Tactics

Glimcher Realty Trust, based in Columbus, Ohio, is launching its Sensitive Santa program again this year, a sensory-friendly event that caters to children with autism.

With approximately three to six children out of every 1,000 diagnosed with Autism Spectrum Disorder (ASD), it can be difficult for families of children with autism to enjoy some of the holiday celebrations and traditions most people take for granted, including simple things like sitting on Santa’s lap in a busy shopping mall.

NEW YORK — Most consumers have their wallets ready for Thanksgiving weekend and are armed with plans to spend an average of $224, according to Deloitte's pre-Thanksgiving shopping survey.

WILLIAMSVILLE, N.Y. — Regional supermarket chain Tops Markets reported a 3.6% increase in net sales for the period ended Oct. 8.

Third-quarter net sales rose $18.7 million to $538.6 million, the retailer said. Supermarket sales (excluding gasoline sales) totaled $491 million, up $7.5 million, or 1.5%, compared with the year-ago period.

DEERFIELD, Ill. — Photo enthusiasts that shop at Walgreens now can enjoy same-day pickup for many of its photo gifts at more than 3,000 stores nationwide.

Walgreens customers can create their gifts by utilizing Walgreens touchscreen photo kiosks in stores (or from home at Walgreens.com/photo) and pick them up within the same day at their local store. The drug store chain said its new photo technology and printing systems produce high-resolution, color-rich prints that allow photo technicians to produce some photo gifts in as little as an hour.

The holiday season is about to get underway with what is expected to be the single greatest spending orgy in the history of commerce with more than $20 billion spent on Black Friday compared with $19.3 billion last year, according to MasterCard Advisors SpendingPulse.

New York City -- A survey released Tuesday by Deloitte, which polled 1,000 consumers, found that the majority – 51% – will shop in stores or online over the Thanksgiving weekend. Among them, 66% plan to shop in stores on Black Friday and 17% plan to shop in stores on Thanksgiving Day.

The survey also found that shoppers expect to spend an average of $224 over the holiday weekend.

New York City -- The third annual Retail Finance Outlook released Tuesday by CIT Group found that 80% of retail executives expect their holiday sales to increase or remain the same as last year. And they are eying social media as a means to drive sales.

Among the notable shopping days this holiday season, more than one-third of executives expect Black Friday sales to increase this year; more than a quarter expect Cyber Monday sales to be up and nearly a quarter expect Super Saturday sales to increase.

New York City -- Nielsen’s annual Black Friday Shopping Survey, released Tuesday, found that 80% of consumers don’t plan to shop on Black Friday. Of those that do, 71% will head to department stores, 52% to electronics stores, 51% to mass merchandisers and discounters, 40% will shop online, 27% will visit toy stores and 23% will shop warehouse clubs.

North Plainfield, N.J. -- Shopping center owner and manager Levin Management Corp., in its annual pre-holiday survey, found that more than a third of its retail tenants predict 2011 sales will be higher than 2010’s, while just 18.9% project a drop in sales for the 2011 holiday season.

The remaining 44.2% expect this year’s holiday sales to mirror last year’s.

New York City -- A new retail concept, Wonder!, has opened it first location in Deerfield, Ill. The 135,000-sq.-ft. space is intended as a one-stop shopping solution, focused on children ages birth to seven years. It combines a broad selection of product (including baby gear, furniture, bedding, apparel, and toys) with an array of experiential elements.