Marketing Tactics

GENEVA & LONDON — P&G Prestige has entered into a licensing agreement with Alexander McQueen to manufacture and sell designer fragrance products under the Alexander McQueen brand name.

By Ben Anderson and Luge Pravda  

With an estimated 20 new TLDs (Top Level Domains, which is the suffix to the right of the dot) being launched on a weekly basis from August 2013, it’s time for retail brand owners to stop and think about their domain strategy once again.

Walmart isn’t the first place that comes to mind as a destination for professional business attire so at first blush it was a bit odd to see the company affiliated with a group called Dress for Success Worldwide.

That said, there is more to Dress for Success than meets the eye which is why Walmart, in keeping with its female empowerment objectives, contributed $500,000 to the organization with week. The funds were presented during a special event held in conjunction with the Walmart Northwest Arkansas LPGA Championship.

Grants worth $14 million to five nonprofit groups will provide nutritional education and help feed 1.7 million hungry kids this summer and next.

Miami, Fla. – Burger King Worldwide Inc. is expanding its BK Delivers home/work delivery program to five restaurants in Boston. Customers inside delivery zones can customize Burger King products and order them either online or by phone. The service, currently available in New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver, has launched in one Boston restaurant, will launch in two more in the next two to three weeks, and in another two stores during the summer.

FREEPORT, Maine — Outdoor gear and apparel multichannel merchant L.L.Bean is revving up its Bootmobile and hitting the road as part of the company’s 2013 Outdoor Discovery Tour, which encourages people to enjoy the outdoors.  

Fremont, Calif. -- Men’s Wearhouse announced Wednesday that it has fired its founder and executive chairman George Zimmer; no reason was given for the sudden move.

NEW YORK — Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand.