Marketing Tactics

New York -- Starbucks Coffee Company is raising prices on some of its beverages starting on Tuesday. Prices will rise an average of 1% starting June 25, but will vary slightly in different regions.
   
"Less than a third of beverages will see a small increase in most stores," said Lisa Passe, a Starbucks spokeswoman, in an Associated Press report.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute. 

New York -- A report released Thursday by Bloomberg said that consumer sentiment climbed during the week ended June 16 to minus 29.4, compared with minus 31.3 a week earlier and representing a lift after a two-month low. In fact, according to the Bloomberg Consumer Comfort Index, Americans’ views on the economy were the least pessimistic in five years.

The monthly Bloomberg consumer economic expectations gauge for June held at minus 1, matching May’s reading as the best this year.

Canton, Mass.  -- As part of a brand overhaul, Dunkin’ Donuts is switching its focus from doughnuts and baked goods to coffee and other beverages. At this week’s annual consumer conference hosted by investment banking firm Jeffries, Paul Carbone, CFO of parent company Dunkin’ Brands Group, said beverages accounted for 58% of sales at U.S. franchise locations last year.

“We are a beverage company,” Carbone said. “Fred the Baker is not coming back.”

London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.

CHARLOTTE, N.C. — Southern department store Belk has selected 13 winners from nearly 300 entrants in the retailer's Southern Designer Showcase competition. Belk announced the winners at an event at its corporate headquarters.

"We are so excited to add these impressive designers to our Belk family," said president and CMO Kathryn Bufano. "This year's winners truly represent the Modern. Southern. Style. that we deliver to our customers every day."

LONDON — U.S. retailers can look across the pond to Tesco for some digital inspiration. The retailer is launching a new tablet app that will allow shoppers to sign up for its Tesco Clubcard. 

Tesco is looking to recruit more customers to sign up for the retailer’s loyalty card and join the 17 million who already have it. 

The app, built by mobile marketing specialists Incentivated, is hosted on dedicated iPads located in specially created branded cases attached to the walls of stores.