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Report: The five types of social back-to-school consumer
Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.
The five types of social back-to-school consumer are:
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Cabela’s uses mobile payments in loyalty promotion
McLean, Va. – Cabela’s used mobile payment processing software from Sage Payment Solutions at seven recent Family Outdoor Days events for holders of its Cabela’s Club Visa card. Sage Mobile Payments was successfully deployed at the Dilliner, Pa., Berlin, Wis., Puyallup, Wash., and Billings, Mont. Family Outdoor Days on June 1, June 20, July 13 and July 27, respectively. The three remaining Family Outdoor Days events will occur in Prior Lake, Minn., on Aug. 10, Cedar Fort, Utah, on Aug. 24, and Kearney, Neb., on Sept. 28.