Marketing Tactics

Roundarch Isobar, the U.S. arm of the global digital marketing agency Isobar, has appointed Steven Moy as the company’s chief commerce officer. He joins from SapientNitro, where he was VP of business and office lead at that company’s Boston office.  

Roundarch Isobar will leverage Moy’s experience in retail to further develop the company’s digital commerce practice. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.

Buoyed by strong sales and growing profitability, leading footwear retailer DSW Inc., preannounced second quarter sales and plans for a 2-for-1 stock split in advance of the release of second quarter results on August 27.

DSW’s sales for the second quarter ended August 3, increased 9% to $558 million from $512 million and same store sales increased 4.3% on top of a prior year gain of 4.2%. Those results prompted the operator of 377 stores to increase its full year profit forecast to a range of $3.60 to $3.80 per share from the previous range of $3.40 to $3.60 per share.

Del Mar, Calif. — Van De Vort opened a new women’s fashion boutique in the Flower Hill Promenade in Del Mar, Calif., near San Diego, with a grand opening celebration last Saturday.

Specialty retailer and direct marketer of hunting, fishing, camping and related outdoor merchandise, Cabela’s, has selected Sage North America payment solutions as the sole mobile payment processing provider for its seven 2013 Cabela's Club Family Outdoor Days events. 

Philadelphia — Distrito, a Garces Group restaurant, has leased a 7,500-sq.-ft. space at the Moorestown Mall in Moorestown, N.J., according to the mall’s owner Pennsylvania Real Estate Investment Trust.

James Beard Award-winning chef and one of only a few chefs in the country designated an Iron Chef, Jose Garces owns and operates more than a dozen restaurants in five states.

Increased advertising to support brand differentiation ate into second quarter profits at snack maker Snyder’s-Lance, but the company expects the investment to pay off during the second half of the year.

Snyder's-Lance, Inc. said sales increased 9.9% to $439 million from $399 million and profits, excluding non-recurring items, increased 12.6% to $16.9 million, or 24 cents a share, compared to $15 million, or 22 cents a share. Earnings per share were four cents below analysts’ consensus estimate.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.