Marketing Tactics

Total U.S. Shopper Traffic in Retail Stores and Malls for July 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

San Bruno, Calif. -- YouTube is reportedly challenging the Vine video app from Twitter and Instagram video app from Facebook with its own new video app called MixBit. As reported by the New York Times, MixBit allows users to record up to 16 seconds of video (compared to 15 seconds for Instagram and six seconds for Vine) on their smartphones.

New York City -- Fashion retailer Marc Jacobs will enter the beauty category with his first store dedicated to cosmetics and beauty items.

The nearly 500-sq.-ft. store has opened at 385 Bleecker Street in Manhattan and, according to a Women’s Wear Daily report, will showcase the designer’s 121-SKU color cosmetics collection, as well as his fragrances with Coty Prestige. 


Forget about hosting America’s Got Talent or being married to Mariah Carey, Nick Cannon is living the dream at Office Depot where the retailing is promoting a line of back-to-school supplies designed in collaboration with the rapper, actor, comedian.

New York – Fairway Market will be the anchor grocer at the Hudson Yards residential/retail complex being developed by Related Companies and Oxford Properties Group in Manhattan. The 45,875-sq.-ft. store will be located in the Hudson Yards South Tower.

Doubling sales in any category within a four year time span would be an audacious goal for any retailer, but that was the objective Walmart set for itself in the beer category last fall, according to Bloomberg.

Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

AT&T has transformed its store in LaGrange, Ill., to a new look that the company is rolling out at new and redesigned stores nationwide. Focused on the customer experience, the store is designed to create a more interactive and inviting store environment. Many of the elements (design and merchandising) were introduced at AT&T’s flagship on North Michigan Avenue in Chicago.