Marketing Tactics

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

Matthews, N.C. -- Family Dollar Stores Inc.'s second-quarter earnings rose 10.7% as increased customer traffic fueled higher sales. Its results topped analysts’ expectations.

The discounter said its net profit rose to $136.4 million for its fiscal second quarter ended Feb. 25, 2012, from $123.2 million a year earlier.

FRAMINGHAM, Mass. — April 17 is almost here, and Staples is making it easier for customers to meet the tax-filing deadline by offering free copies of tax returns and one-stop shopping on essentials such as tax-filing software and organizational products. Starting April 8 and continuing through tax-filing day on April 17, Staples Copy & Print Centers (with full service at all Staples locations) will provide savings to its customers by offering 30 pages of free tax return copies (15 double-sided sheets).

ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.

NEW YORK — Macy’s announced that it has named Johnny Iuzzini to its culinary council. One of the nation's most celebrated and innovative pastry chefs, Iuzzini will join notable talents including Emeril Lagasse, Cat Cora, Wolfgang Puck and Marcus Samuelsson on this distinguished team. 

Dallas -- Alliance Data Systems Corp. has signed a multi-year renewal agreement to continue managing the private label credit card program for duty-free jewelry retailer Little Switzerland.

Corpus Christi, Texas -- Dolphin Ventures and EWB Development announced that they will develop The Outlets at Corpus Christi Bay, located in Corpus Christi, Texas.

The project will be a partnership with the Lockard Cos.

Phase one, slated to contain 281,526 sq. ft., is targeted for a late 2013 opening.

“This center will fill a void in the Texas market and is one of the very last major tourist destinations in the U.S. without an outlet center,” said Lisa Quier Wagner of Dolphin Ventures and EWB Development.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

PASADENA, Calif. — On March 28, Disney Store will celebrate its 25th anniversary by giving the first 250 guests at each location silver commemorative Mickey Mouse ears. In addition, Disney Store will host a variety of family fun activities throughout the day, including Disney trivia, games, a dance party and more. As an added bonus, guests will receive 25% off purchases made in store and online at DisneyStore.com for the entire day.

New York -- Retail executives are invited to attend the Microsoft Retail Roadshow, which will be held in Cambridge, Mass., on Thursday, March 29. The half-day event, which kicks off with breakfast at 8 a.m. and includes lunch, will explore ways that retailers can increase operational efficiency, lower costs and innovate to drive customer engagement.

The Retail Roadshow will be held at Microsoft Research New England, R&D Center, One Memorial Drive, First Floor, Cambridge, Mass.