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Marketing Tactics

  • Men’s Wearhouse misses mark, bets on back half

    HOUSTON — The Men’s Wearhouse raised prices to preserve margins in the face of weak first quarter demand, but it wasn’t enough to prevent profits from falling short of estimates.

    The company reported first quarter earnings per share of 52 cents, below guidance of 53 cents to 54 cents a share provided when the company reported fourth quarter results on March 7. Analysts’ expected the company to earn 55 cents a share.

  • Favorable Father’s Day outlook a boon to May comps

    Spending on Father’s Day is projected to total $12.7 billion this year, and Walmart should get a decent portion of that total given its strength in top gift giving categories.

    The Nation Retail Federation forecast this week that average spending per person for Father’s Day would increase 10% to $117 per person from $106 last year, further narrowing the gap with Mother’s Day when spending per person averaged $152.

  • Kate Spade New York to buy out JV partner, continue international push

    New York -- Kate Spade New York announced Thursday that it will buy its Japanese JV partner Sanei International’s 51% share in Kate Spade Japan.

    The move, said Kate Spade, is part of an aggressive international push that includes recent store openings in the United Kingdom, Dubai and Kuwait, as well as further expansion into Brazil with additional store openings in Rio de Janeiro and Sao Paulo planned for this summer.

  • Discounting pioneer dies at 91

    New York -- Eugene Ferkauf, founder of the E.J. Korvette chain, died Tuesday at the age of 91, said Yeshiva University, where he was a longtime former trustee and benefactor, the New York Times reported.

    "He was a brilliant entrepreneur, innovator and pioneer of the discounting concept," said Burt Flickinger, III, managing director of the retail consultancy Strategic Resource Group, in the report.

  • Consumers to spend (almost) as much on dad

    WASHINGTON — While dads usually don't get the same caliber of gift for Father's Day as moms do or Mother's Day, if the results of NRF's latest survey are to be believed, dads should be pretty pleased with what they receive this year.

  • AEO rolls out Shopkick loyalty program to all stores

    PITTSBURGH and PALO ALTO, Calif. — American Eagle Outfitters has expanded its partnership with Shopkick to reward customers just for walking into one of their American Eagle Outfitters or Aerie stores.

    "Shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, EVP American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."

  • Pet specialty items lands on Target shelves

    The Eco-Me brand of unique dog grooming products is the newest arrival to the pet department at Target.

    The brand said it secured placement in 450 Target stores for its line of all-natural pet cleaning and grooming products that are Ph-balanced specifically for pets.

  • Not if, but when Denver gets CityTarget

    News reports this week speculated Denver might be getting a new CityTarget store. Get used to seeing similar speculation in other major markets as the company seeks to tap a new growth frontier.

  • Father’s Day spending set to rise

    Washington, D.C. -- The average person will spend $117.14 on dad’s gifts this year, up 10% from $106.49 last year, closing the gap between its biggest competitor: Mother’s Day (consumers planned to spend an average of $152 on the holiday), according to the National Retail Federation’s 2012 Father’s Day spending survey, conducted by BIGinsight. Total spending for Father’s Day is expected to reach $12.7 billion.

  • Gap Engages Customers With Tabletop Digital Displays

    A new application at a Gap store in Manhattan takes the hassle—along with the unsightly cords and wiring—out of digital signage.

    The retailer has deployed tabletop digital signage displays that run on rechargeable batteries, eliminating the need for any external power. The freestanding portable displays, from BrightSign, measure 10.5” x 19.9” x 9.9,” and feature a built-in 12.1” high-resolution screen and media player. They are self-contained and enclosed in a sleek steel display tower.

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