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AEO rolls out Shopkick loyalty program to all stores


PITTSBURGH and PALO ALTO, Calif. — American Eagle Outfitters has expanded its partnership with Shopkick to reward customers just for walking into one of their American Eagle Outfitters or Aerie stores.

"Shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, EVP American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."

American Eagle Outfitters takes the rewards program even further by allowing customers to turn their Shopkick "kicks" into Aerewards points.

"The American Eagle Outfitters customer is a barometer for the next generation of shoppers; they use their mobile phones to help them shop, they're tech savvy and social," said Doug Galen, chief revenue officer of Shopkick. "As one of Shopkick's first partners, AEO has demonstrated an early commitment to providing real value to customers through mobile. Offering shopkick at a national level is a tremendous opportunity to introduce shopkick to millions of new users."

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