Marketing Tactics

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

Goodwill Industries of Arkansas received a $350,000 grant this week thanks to the Walmart Foundation and the Walmart NW Arkansas Championship presented by P&G.

Goodwill is the primary charitable beneficiary of this year’s Walmart NW Arkansas Championship presented by P&G, which got underway this week amid triple digit temperatures at the Pinnacle Country Club in Rogers, Ark. The funds the organization received will be used to support a program called Providing Opportunities for Women through Education and Resources (POWER).

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

NEW YORK — Macy's is offering Katy Perry fans the chance to see her movie, "Katy Perry: Part of Me," for free just for shopping in its stores. On Saturday, June 30, at more than 650 Macy’s locations nationwide, with any purchase of $50 or more in the Macy’s MSTYLELAB departments customers will receive one ticket to the film.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $25,000 cash in response to the recent wildfire which caused widespread damage and evacuations in the state of Colorado. Kohl’s is making this donation to the American Red Cross which will deliver much-needed emergency assistance throughout the affected communities including those near Colorado Springs.

CLEVELAND — American Greetings has expanded its line of justWink greeting cards.

RACINE, Wis. — SC Johnson has reached an agreement to acquire ITW's (ITW) global Space Bag brand and related assets.

"We're thrilled to add Space Bag to our family of long-respected, leading household brands," said Fisk Johnson, chairman and CEO of SC Johnson. "It will enable us to strengthen our home storage offerings and it's a natural complement to our Ziploc Brand business."

New York -- Canadian retailer Aritzia will open its largest store to date, a 13,000-sq.-ft. flagship on Fifth Avenue in New York City.

The apparel retailer is taking over a space previously occupied by Esprit. The location is in a building that is part of Rockfeller Center.

SAN DIEGO — Genius Brands International has named Sunscape Eyewear as an eyewear licensee for its Baby Genius brand.

The two-year agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed eyewear for boys and girls ages 0 to 4 years featuring Baby Genius characters. Product categories include sunglasses, eyewear and eyewear accessories such as croakies and cases.