Marketing Tactics

Single Touch Systems, a technology based mobile media solutions provider, has announced that its mobile messaging volume, which is a key business metric that drives revenues, has been growing at an increasingly accelerated pace.

Single Touch generates a portion of its operating business revenues by sending SMS text messages including reminder messages to customers of some of the largest retailers in the U.S. and U.K. Each message sent generates incremental revenues for Single Touch.

First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.

Camp Hill, Pa. - Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

City Of Commerce, Calif. — 99 Cents Only has announced the opening of two new stores. The retailer will open an 18,960o-sq.-ft. store in McAllen, Texas, and an 11,685-sq.-ft. store in Laveen, Ariz. The grand opening of each store will feature the sale of Westinghouse Flat Screen TVs for only 99 cents each to the first nine customers in line to visit the store.

Both stores will feature a perishable food department, including produce, dairy and frozen foods.
 

SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, has appointed Scott Lucas to the new position of managing director, brand development to oversee its Brandimage and Anthem operations in Cincinnati.

Lake Charles, La. – Club Tabby, a tween girls retail party store concept, has partnered with California-based franchise development group Franchise Beacon to open a location in Willow Grove, Pa.

Franchisee Nicole Collado said she plans to open two more Club Tabby stores in the next five years.

“I fell in love with the concept,” Collado said.

Club Tabby hosts parties, does makeovers, and offer retail products that focus on making girls feel pampered and special.
 

Forever 21 has unveiled Bats & Cats, a limited edition collection of women’s and men’s apparel and accessories designed by Forever 21. The collection features 63 current pieces modeled by Atlanta de Cadenet Taylor, model, DJ and daughter of Duran Duran bassist John Taylor.