Marketing Tactics

FRAMINGHAM, Mass. — Customers looking to get their hands on the new Google tablet can now do so at Staples, as the retailer is offering the Nexus 7 for pre-sale. Nexus 7 8GB and 16GB will be available in Staples stores nationwide and at Staples.com for just $199 and $249 respectively later this month.

TOWACO, N.J. — Bosco brand chocolate syrup is making its Walmart debut in 530 stoes in 12 Eastern states including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, Massachusetts, Maryland, Virginia and West Virginia.

Bosco which comes in a 22 ounce squeeze bottle is all-natural and vitamin-fortified. Walmart will sell Bosco for $1.98.     

HOUSTON — Ikea has officially plugged-in the solar energy system installed at its store in Houston, Texas – which, when combined with Ikea projects atop stores in Frisco and Round Rock, will make Ikea the state’s largest solar owner. Ikea Houston’s 116,400-square-foot PV array consists of a 813-kW system, built with 3,388 panels.

NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.

Martin Fry has joined Premier Retail Networks as chief operating officer, the company announced Monday.

New York -- Drugstore retailer Duane Reade, a division of Walgreens, is expanding its Manhattan footprint with a second distinct location in the city’s Financial District. The new, 22,000-sq.-ft. store boasts a number of amenities, and—in a first for a U.S. drug store—also features a museum-quality exhibit that pays tribute to the neighborhood and hallowed grounds of downtown Manhattan. 

Foot Locker is debuting a new retail brand, The Locker Room, in the United Kingdom. The format was unveiled at the end of 2011, in Brent Cross Shopping Centre, North London. Two additional stores opened in spring 2012, in Birmingham’s Bullring shopping center, and in London’s Lakeside center.

It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

TJX and Ross Stores both posted same-store sales increases of 7% during June, and both companies used the occasion of the better-than-expected results to elevate their profits forecasts. TJX said June sales increase 9% to $2.3 billion, while Ross said its June sales increased 12% to $886 million.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

TORRANCE, Calif. — Yakult U.S.A. is introducing a probiotic drink to the U.S. market.

Yakult Light, which has nearly two-thirds less sugar and one-third fewer calories than regular Yakult, contains active probiotic bacteria called Lactobacillus casei strain Shirota. The product also is made with natural sweeteners and natural flavors, and is free of preservatives, gluten and high-fructose corn syrup. Unlike regular Yakult products, Yakult Light will tout blue and white packaging, with the red Yakult logo.