Vera Wang gives Kohl's juniors the royal treatment

MENOMONEE FALLS, Wis. — Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.



The designer has teamed up wth Kohl’s Department Stores to launch Princess Vera Wang, a juniors contemporary, premium lifestyle collection now available exclusively at Kohl’s stores nationwide and Kohls.com.



The collection marks Wang's first time designing for juniors and features apparel, jewelry, handbags and shoes that range in price from $16 to $98. The inaugural back-to-school assortment includes a variety of playful yet sophisticated options such as dresses, graphic print tees, printed denim, statement jewelry, brightly hued handbags and chic footwear.



“It was important to me that the Princess Vera Wang collection be versatile and speak to a new generation of young women, giving them the freedom to express their unique sense of personal style,” said Wang. “Each piece of this new collection at Kohl’s features exquisite design – including unexpected details and artful elements of whimsy – giving Princess Vera Wang its signature style that any young shopper will want to wear.”



Kohl’s first partnered with Vera Wang in 2007 for the successful launch of Simply Vera Vera Wang, a premium lifestyle collection, which expanded into cosmetics and bridal jewelry in spring 2012.