Marketing Tactics

New York -- Holiday sales will rise 3.4% sales increase, slightly stronger than last year, for the traditional November-December holiday period, even though retailers are expecting a more modest spending season, according to the International Council of Shopping Centers.

Additionally, ICSC anticipates that the other two measures of U.S. industry holiday sales will both increase over last year.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

New York – 99dresses is introducing a mobile iOS app. 99dresses offers a virtual “clothes swap party” where women list unwanted fashion items and receive virtual “buttons” they can use to claim apparel items listed by other customers. The item listed is then emailed a prepaid USPS shipping label.

Grapevine, Texas – GameStop plans to hire approximately 17,000 employees nationwide as the company prepares for the upcoming PlayStation 4 and Xbox One console launches, as well as the holiday shopping season.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

Mashnatucket, Conn. -- Foxwoods Resort Casino is reportedly building a 300,000-sq.-ft. retail center that will house outlet shops. According to the Associated Press, Foxwoods is partnering with Tanger Factory Outlet Centers Inc. to create a Tanger Outlets complex that will feature more than 80 retailers, including American Eagle Outfitters, Ann Taylor, Banana Republic, Calvin Klein and Nike.