Marketing Tactics

NEW YORK — The popular British fashion brand Topshop, which has flagship stores in New York, Chicago and Las Vegas, is making its mass retail debut in the United States at Nordstrom this fall.

Beginning Sept. 10, 14 Nordstrom stores will carry an assortment of Topshop and Topman merchandiese. Items will also be available online, making it the only large U.S. retailer to do so.

No Wonder Walmart’s U.S. sales are on the upswing. Kantar’s Marx media solutions group this week in its mid-year report noted free standing insert pages for Walmart increased nearly 82% to 2.5 billion pages during the first half of the year.

Seattle -- Nordstrom and British fashion brand TopShop said Thursday they have formed a partnership to launch TopShop and TopMan in-store departments in 14 Nordstrom stores, as well as on Nordstrom.com beginning Sept. 10.   

The joint venture makes Nordstrom the only large U.S. retailer to sell a broad assortment of the British fashion brands' merchandise in-store and online.

TopShop and TopMan have flagship stores in New York, Chicago, Las Vegas and Los Angeles (opening spring 2013).

BOCA RATON, Fla. — Office Depot is supporting Lady Gaga's Born This Way Foundation by offering an exclusive line of products designed to empower youth and inspire bravery.

NEW YORK — Macy’s has partnered with celebrity chef Marcus Samuelsson for an exclusive cookware collaboration with celebrity chef and Macy’s Culinary Council member, Marcus Samuelsson. The “Marcus Samuelsson American Table for Belgique” collection will launch in September 2012, exclusively at Macy’s and on Macys.com.

CHARLOTTE, N.C. — Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green," starring Garner, premiere.

ABILENE, Kan. — Alco Stores has promoted Brent Streit to SVP marketing and e-commerce.

Streit, a native of Downs, Kansas and a graduate of Kansas State University with a Bachelor of Science degree in Marketing, has more than 20 years of experience in retailing. In 2001 he joined Alco, then known as Duckwall-ALCO Stores Inc., as a buyer. Since then he has held increasingly responsible positions in supply chain management, marketing and business development.

A partnership between New York designer Liz Lange and Target has contributed to a transformation of the maternity wear market over the past decade, according to Target’s hometown newspaper the Star Tribune.

A recent article on the partnership and its success quoted Lange and even got SVP Trish Adams to hold still for a photo shoot at a downtown Minneapolis store.

BATTLE CREEK, Mich. — Kellogg Company has once again been named one of the "40 Best Companies for Diversity" in 2012 by Black Enterprise magazine. The recognition reflects the company's ongoing commitment to diversity and inclusion and marks the sixth time Kellogg has been named to the list.

The holiday hype has begun, and Target this week launched one of the first salvos, announcing an innovative partnership with 24 designers and the upscale department store chain Neiman Marcus.