Marketing Tactics

Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

Rugged boot manufacturer Wolverine has opened a permanent store in New York's Nolita at 254 Elizabeth St. The company decided to give the retail space a try following its successful New York pop-up venture in fall 2012.

Las Vegas — Miracle Mile Shops on the Las Vegas Strip has launched, a new leasing website that provides prospective tenants with detail about the 475,000-sq.-ft retail property surrounding Planet Hollywood Resort & Casino.

Live now, the website highlights the center’s sales per sq. ft. for current retail and dining operations, two live entertainment venues and 3,700 hotel rooms with 98% occupancy at the connected Planet Hollywood Resort & Casino and Hilton Grand Vacations Elara.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

Apparel, cosmetics and home furnishings retailer Dillard’s is offering a custom edition of the Southern Living Christmas Cookbook to benefit the Ronald McDonald House Charities. 

The exclusive, 288-page hardbound cookbook is filled with holiday recipes, color photos, menus, decorating tips and entertaining ideas and costs $10. It is available at all Dillard’s stores nationwide, as well as online. Proceeds from the sale of the cookbooks will benefit local Ronald McDonald Houses operated by RMHC Chapters in Dillard’s markets.

Austin, Texas – More than nine-in-10 (91%) holiday shoppers admit to overspending on presents, according to a new survey from RetailMeNot, with 60% of overspenders saying they do so because they thought giving a gift the person would love was worth the extra money.

New York -- Artisanal Brands, a marketer and distributor of specialty, artisanal and farmstead cheeses and other specialty food products, has signed a long-term lease on a new Artisanal Cheese Center in New York City with cheese aging caves, production and office facilities, as well as the first retail outlet to be owned and managed by the company.