Marketing Tactics

School supplies manufacturer It’s Academic announced a new partnership the manufacturer of a vanishing grid line technology.

SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.

RESEARCH TRIANGLE PARK, N.C. — Global e-commerce software provider ChannelAdvisor is hosting a webinar to help retailers prepare their e-commerce operations for the upcoming holiday season.

Hosted by ChannelAdvisor CEO Scot Wingo, the webinar, titled "The Top Ten Essential Holida To-Dos for Online Retailers," will offer retailers 10 must-dos in order to capitalize on increased online shopping during the holiday months.

The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

WASHINGTON — U.S. retail sales declined during the month of June, the Census Bureau reported Tuesday.

U.S. retail and food services sales for the month, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $401.5 billion, an decrease of 0.5% from the previous month but 3.8% above the year-ago period. Retail trade sales were down 0.5% from last month but 3.5% above last year.

ARMONK, N.Y. — Retailers that want to grow sales and improve customer loyalty would be wise to invest in mobile shopping. According to a new report from IBM, retailers experienced 15% growth in sales from mobile devices. Conversely, sales traced to social media were down 20%.

Michael Williams has joined Jackson Hewitt, the nation’s second largest tax preparation firm, as SVP and chief marketing officer.

Williams joins the tax service provider following a tax season in which the firm saw its relationship with Walmart expand to 2,800 in-store locations from 2,000 locations the prior year.

SUNBURY, Pa. — Weis Markets has lowered the prices on over 1,000 staple items and that it will freeze the prices of these products for 100 days in recognition of its 100 year anniversary this year. 

It is the Company's ninth Price Freeze since 2009.

Family Dollar is growing like a weed. To see why, click here.
 

MINNEAPOLIS — Target is once again bringing Black Friday to the summer, this year expanding the sale to two full days, July 20 to 21. Target will also hold its first-ever Summer Cyber Week sale from July 22 to 28, featuring daily deals on Target.com for must-have products such as electronics, apparel, baby gear and more.