Marketing Tactics

New York — Sam’s Club will open two new clubs on Oct. 3. One is located in Romeoville, Ill. Romeoville Mayor John Noak, Chicago Bears cornerback Tim Jennings and former Bears tight end Desmond Clark, will attend the grand opening.

The second new Sam’s Club is located in Edmond, Okla. Edmond Mayor Charles Lamb, Oklahoma quarterback Jason White and former Sooner running back Billy Sims will attend the grand opening.

U.S. retailers increasingly tapping into global markets via online efforts

Demand for American brands around the globe is getting bigger every day. There are currently more than 2 billion prospective global customers, and about 25% of the traffic from U.S. retail sites comes from international shoppers, according to industry experts, with Canada, Australia, the United Kingdom, Russia and Hong Kong currently the top international markets for U.S. retailers.

Alexander Rink, CEO of price intelligence solutions provider 360pi, recently spoke with Chain Store Age to discuss the importance of accurate pricing data to retail success. By obtaining timely internal and external pricing information, retailers can ensure a consistent omnichannel customer experience and also prevent the loss of sales to lower-priced competitors.

What are the advantages of having up-to-date pricing information on your competitors?

The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.

Columbus, Ohio – DSW, Inc. is opening four new stores on Oct. 10. The stores will be located in Muskegon, Mich., Rochester, Minn., Boardman, Ohio, and Knoxville, Tenn.

Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Sam’s Club maintains its emphasis on health care this month with a traffic-generating promotion tied in with breast cancer awareness.

In honor of Breast Cancer Awareness month, Sam's Club is offering free women's health screenings to members and non-members on Saturday, October 12 from 11a.m. to 3p.m. at its 576 clubs which contain a pharmacy.

Seattle -- HauteLook, an online flash sale retailer owned by Nordstrom, announced that founder Adam Bernhard is stepping out of the CEO role and day-to-day operations of the business, but will remain with HauteLook in an advisory capacity. Terry Boyle will remain as president, reporting to Jamie Nordstrom, president of Nordstrom Direct. With HauteLook fully operating as a division of Nordstrom, no CEO will be appointed in Bernhard's place
   

Apparel, cosmetics and home furnishings retailer Dillard’s is offering a custom edition of the Southern Living Christmas Cookbook to benefit the Ronald McDonald House Charities. 

The exclusive, 288-page hardbound cookbook is filled with holiday recipes, color photos, menus, decorating tips and entertaining ideas and costs $10. It is available at all Dillard’s stores nationwide, as well as online. Proceeds from the sale of the cookbooks will benefit local Ronald McDonald Houses operated by RMHC Chapters in Dillard’s markets.