Marketing Tactics

Stater Bros. has announced that VP of real estate Mike Slaton passed away suddenly on Saturday, Sept. 28. He was 51 years old.

As a tribute to Slaton, the 44,000-sq.-ft. Stater Bros. supermarket that opened recently in Redlands, Calif., will be dedicated in his honor.  
 

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Plano, Texas -- J.C. Penney Co. is set to launch Disney branded shops inside 565 Penney stores on Oct.4. The shops will offer toys, collectibles and children's apparel designed for Penney and showcasing various Disney characters, including those from Toy Story and Monsters University and Disney Junior shows.

Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

New York -- Wolverine has opened its first permanent store, in New York City’s Nolita neighborhood.

The store follows a successful pop-up the brand launched last fall. The brand; new location follows the successful New York pop-up venture in fall 2012, and will again offer a curated selection of goods that share Wolverine's commitment to quality, heritage and craftsmanship.

Home furnishings retailer West Elm is opening a retail store in Birmingham, Ala., Thursday, Oct. 10 — it’s first ever location in the state.

The nearly 8,000-sq.ft. store located in the Summit Birmingham shopping center will feature the brand’s mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local handcrafted products sourced through Etsy.com, including one-of-a-kind furniture, lighting, leather goods and wall art.