Marketing Tactics

PAWTUCKET, R.I. — Hasbro reported that net revenues for the quarter were $811.5 million, a decrease of 11%, compared with $908.5 million in 2011. Second quarter 2012 net revenues declined 7% excluding a negative $34.4 million impact of foreign exchange.

Net earnings for the second quarter 2012 were $43.4 million, or 33 cents per diluted share, versus $58.1 million, or 42 cents per diluted share, in 2011.

BURNABY, B.C. — Best Buy Canada and its subsidiary Future Shop are taking the issue of online competition head on with revised price match and return policies in response to the changing nature of retail in Canada and commitment to customer service.

LOS ANGELES — Back-to-school shoppers plan on stretching their dollar and taking advantage of retailer incentives to save, PriceGrabber said.

Katy, Texas -- Soma Intimates said it will open a new boutique at LaCenterra at Cinco Ranch, located in Katy, Texas.

The new store is slated to open July 23.

A joint venture of Houston-based Vista Equities Group and Denver-based Amstar Group, LaCenterra at Cinco Ranch is a mixed-use town center development located within the 7,600-acre master planned community of Cinco Ranch.

Phase I of LaCenterra opened March 1, 2007 with approximately 170,000 sq. ft.
 

Lakewood, Colo. -- Outlet and value shopping center Colorado Mills announced the hiring of Deborah Celaya as director of marketing and business development.

In her new role, Celaya will be responsible for strategic marketing, business development, public relations, tenant relations, guest services and tourism.

Celaya most recently held a senior executive position at Race Partners, and has previously served as group VP for General Growth Properties.

MISSISSAUGA, Ontario — Walmart Canada has invited more than 550 kids and 350 parents to participate in the first-ever Great Big Toy Testing Event. Taking place on July 21, the event gives kids and parents the opportunity to interact with more than 100 toys and will help the retailer determine the top toy list for the 2012 holiday season.

MINNEAPOLIS — Fiber One has introduced new snack bars for kids.

Fiber One Chewy bars tout 110 calroies or less and 8 g or less of sugar and do not contain high-fructose corn syrup, Fiber One said. The bars are available in chocolate and strawberry PB&J varieties and are complete with a peanut butter or chocolate-flavored bottom.

Visa and MasterCard announced a proposed $6.6 billion settlement to a long-running dispute over the fees they charge merchants, but a growing number of voices are saying not so fast.

Retailers don’t like the fees they are required to pay Visa and Mastercard, but retailers are willing to charge unwary and unbanked consumers plenty of other fees.

By Eileen F. Mitchell, [email protected]