Marketing Tactics

Ahold USA-owned supermarket chain Giant Food Stores celebrated its 90th birthday.

The supermarket banner, which operates nearly 200 stores under the Giant and Martin's Food Markets brands in Pennsylvania, Maryland, Virginia and West Virginia, marked its anniversary Friday morning at a store in its hometown of Carlisle, Pa. Customers at all the company's 200 stores will receive free slices of cake and free apple slices Friday.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

Denver — Natural Grocers by Vitamin Cottage has announced the grand opening of a second store in Tulsa, Okla., on Oct. 22.

The store will have its first free cooking class at noon on opening day, with nationally recognized nutrition expert Cary Tamburro, BS, making “Smoothies to Jump Start Your Health.”

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

Purchase, N.Y. — The March of Dimes Greater N.Y. Chapter and the Real Estate Award Breakfast Committee have named National Realty & Development Corp. as the 2013 Real Estate Award recipient.

This year marks the 26th annual Real Estate Award Breakfast and the 75th aAnniversary of the March of Dimes. The breakfast will be held November 14 at the Renaissance Westchester Hotel in White Plains.

It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.