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Marketing Tactics

  • New Denny’s in Las Vegas has in-house wedding chapel

    Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

  • Bettie Page makes New York City debut

    Las Vegas -- Tatyana Designs opened its first Bettie Page store in New York City, in Manhattan’s Bowery neighborhood. The iconic area has recently become a flashpoint for cutting edge, fashion forward designers.

    "It's perfect for our brand," noted Tatyana Designs co-CEO Jan Glaser. “This is the perfect place for our first store in NYC."

    The new store is the company’s 11th retail location to date.

  • Two new outlet projects to be developed

    Indianapolis -- Simon Property Group Tanger Factory Outlet Centers announced Wednesday a joint venture to develop two new upscale outlet centers in Charlotte, N.C., and Columbus, Ohio.

  • Aeropostale net income edges up in Q3

    New York -- Aeropostale reported Thursday that profit for the third quarter rose to $24.9 million, from $24.1 million last year.
     
    Sales increased 2% to $605.9 million, beating Wall Street’s expected $601.2 million. Same-store sales dipped 2%.

     

  • November same-store hurt by Hurricane Sandy

    New York -- Many retailers blamed Hurricane Sandy for weak sales in November, although some companies were buoyed later in the month by a long Thanksgiving weekend.

    Eighteen retailers reported that sales in November through last Saturday were up 1.7% compared with the year-ago period, according to the International Council of Shopping Centers. That is below the anticipated forecast for a 4.5% to 5.5% gain.

  • Moody’s: Retailers that opened early on Thanksgiving night gained advantage

    New York -- Retailers that opened early on Thanksgiving evening gained an advantage and that promotional activity was about on par with last year, according to a new Moody’s report, “Thanksgiving Weekend: The Early Bird Gets the Worm.”

  • FirstData: Year-over-year retail dollar volume growth on Thanksgiving and Black Friday a healthy 5.6%

    Atlanta -- Year-over-year retail dollar volume growth on Thanksgiving and Black Friday was healthy at 5.6% as many retailers started the holiday shopping season earlier this year and consumers welcomed the opportunity to find bargains, according to a study by First Data Corp.’s First Data SpendTrend analysis for Black Friday 2012 compared with Black Friday 2011. (SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.)

  • Gillette, Green Bay’s Clay Matthews kick off online debate

    BOSTON — Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

    With the NFL playoffs just around the corner, NFL fans are invited to show their passion and knowledge of the game for a chance to win weekly prizes and a grand prize trip to Super Bowl XLVII.

  • OfficeMax exec appointed to Chicagoland Chamber of Commerce board

    CHICAGO — OfficeMax EVP and president of OfficeMax Workplace John Kenning has been appointed to the board of the Chicagoland Chamber of Commerce.

    The appointment comes just seven months after Kenning joined OfficeMax to lead the retailer’s contract division that was renamed OfficeMax Marketplace earlier this month.

  • Tiffany: From Out of the Blue heads into the cloud

    NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

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