Marketing Tactics

Los Angeles – American Apparel has opened a newly remodeled and expanded store in Berlin, Germany. Located in Mitte, the central borough of Berlin, the store was originally opened in February 2007 as American Apparel's third location in the city.

Successful leaders and companies bring more than unique products or services to market — they consistently tap into 10 key growth enablers outlined in a new book by veteran CPG executive and growth strategist Dan Mack.

Woonsocket, R.I. – CVS/pharmacy has kicked off its annual Project Health wellness campaign. Project Health will deliver more than $15 million worth of free health services to multicultural communities across the U.S. in 2014.

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

Washington, D.C. - Slipstream, a new coffee and cocktail business with its flagship location set to open along 14th Street in Logan Circle in Washington, D.C., will open in spring 2014. Slipstream will focus on service,e as well as the journey of coffee from source to sip and will complement the coffee with crafted cocktails in the evening.

DALLAS — Incontinence can hamper the lives of even the most on-the-go, social consumers. Kimberly-Clark's Depend brand has a discreet solution that will help administer a fresh boost of confidence on a daily basis: the brand's new Fit-Flex protection will allow men and women to be as active as they want to be without fear of embarrassment. 

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).

St. Louis – Build-A-Bear Workshop, Inc. reported declining year-over-year revenues for the fourth quarter and fiscal year 2013 in a partial preliminary earnings release.

On a preliminary basis, Build-A-Bear reported total fourth quarter revenues of $107 million, down 9% from $118.2 million in the same period a year earlier. Preliminary fiscal year revenues were down slightly to $378 million from $380.2 million.