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Marketing Tactics

  • Saks’ enhances omni-channel strategy with loyalty program updates and free shipping

    New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
     
    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

    Other changes include:

  • Ann Taylor and Kate Hudson team for capsule collection, advocacy

    New York -- Ann Inc. said Thursday that actress Kate Hudson will continue her role as the face of Ann Taylor for its spring and summer 2013 campaigns.

    However, said the retailer, this year Hudson's role will grow as both a design influence and charitable ambassador as well. For the summer collection, she will be developing a capsule collection for the brand. In addition, Hudson will join the Advisory Council for the company's ANNpower Vital Voices Initiative, a program that supports the empowerment of young women.

  • Management shakeup at 99 Cents Only Stores; CEO out

    City of Commerce, Calif. -- The founding family of the 99 Cents Only Stores chain has been fired by its owners, with retail veteran Richard Anicetti and Michael Fung taking over top executive roles.

    The retailer said that Eric Schiffer (CEO), Jeff Gold (president) and Howard Gold (EVP) are “no longer employed by the company” and that Richard Anicetti has been named interim CEO. Schiffer is the son-in-law of founder David Gold while Jeff and Howard are his sons.

  • NY Post: J.C. Penney’s Johnson pushes vendors to inflate pricing

    New York -- In a Thursday report by the New York Post citing unnamed sources, the publication said that J.C. Penney CEO Ron Johnson is pushing some of its vendors to inflate their pricing so that the department store’s retail pricing appears lower than it actually is.

    Sources told The Post that the plan includes putting up signs and fixturing to display fabricated retail pricing, while the merchandise is then tagged with J.C. Penney’s own lower prices.

  • Juniper: Retailers to spend $55 billion on mobile marketing by 2015

    Hampshire, U.K. -- Retailers are predicted to spend $55 billion on mobile marketing by 2015, which is almost double the $28 billion expected this year, according to a new study by Juniper Research.

  • Schick expands portfolio with new disposable razors for men, women

    SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

  • TPN adds Shamberg to team

    Retail marketing agency, TPN, part of the Diversified Agency Services division of Omnicom, named Scott Shamberg SVP of growth and emerging commerce.

    TPN said the addition of Shamberg would help the firm stay ahead of the curve as the retail and commerce landscape continues to evolve.

  • Crossmark creates new experience agency

    BrandMasters is the name of a new experiential marketing agency created by Crossmark.

  • Goya Foods recognizes achievement

    Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

    Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.　 The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

  • Pilgrim Furniture City expands partnership with TD Retail Card Services

    Mahwah, N.J. -- Connecticut retailer Pilgrim Furniture City has expanded its relationship with TD Retail Card Services, moving from the company’s Renovate Card program to a branded private label card created specifically for Pilgrim customers.

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