Crosman shoots for marketing success with new hire

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

According to Crosman president and CEO, Phil Dolci, “Jennifer’s leadership style and success in leveraging marketing strategy to achieve superior results distinguishes her, and I’m pleased to welcome her to the Crosman family. With more than 15 years of experience across a wide range of consumer products and services, Jennifer’s vision is a key factor in the creation of a best-in-class marketing organization to reinforce Crosman’s leadership in the marketplace,” Dolci added.

Before joining Crosman Lambert served as global marketing director at Bausch + Lomb Inc., where she was responsible for execution and global strategy for the company’s lens care brands. Preceding that, she was marketing director at Sun Products, a privately held maker of laundry and home care products, where she was instrumental in establishing and growing the Snuggle and Surf brands. Prior to her work at Sun Products, Lambert made significant contributions during her 10 years at PepsiCo, where she held a number of brand marketing and innovation roles.

Says Lambert, “I’m thrilled to be working at an iconic, industry-leading company such as Crosman which has been part of American culture and the Rochester area business community for more than 90 years. We make great products that allow people to enjoy active outdoor lifestyles, and we have unlimited opportunity to continue to surprise and delight them with new and innovative offerings,” commented Lambert.

Lambert holds both a BS and an MS in advertising from the University of Illinois at Urbana-Champaign and received her MBA from the University of Connecticut. Lambert, her husband and two children live in Pittsford, NY.