Marketing Tactics

The TJX Companies CEO Carol Meyrowitz touted the company’s performance in the fourth quarter and fiscal 2014, calling it a successful year despite a competitive retail environment and generally unfavorable weather in many of its regions during the first and fourth quarters.

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

St. Louis -- A majority (74%) of U.S. contractors are unaware of upcoming 2015 regional standards for unitary air conditioning and heat pump systems, according to a survey by Emerson Climate Technologies Inc. Nearly 80% of contractors were unaware of 2015 part-load efficiency requirements for light commercial split, package and rooftop systems, and 84% are unaware of the 2015 chiller standards. Unlike the 2005 regulation changes, the 2015 changes will affect both residential and commercial efficiency standards.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Seattle – Starbucks is expanding its Evolution Fresh cold-pressed juice to more than 360 corporate stores in the Chicago and greater Midwest areas. This brings the total number of Starbucks locations and grocery stores offering Evolution Fresh products to more than 9,000 across the U.S.

Redmond, Wash. -- PlayNetwork, a leading innovator in branded entertainment media experiences, is expanding its global reach with the announcement of its new Hong Kong office.
 
The Hong Kong office joins PlayNetwork locations around the globe, with teams in London, England; Columbus, Ohio; Sherman Oaks, Calif.; New York City; and the company's corporate headquarters in Redmond, Wash.

Amazon customers in the U.S., U.K. and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets. Previously available for use exclusively on Kindle Fire tablets, Amazon Coins can now be used to buy the latest apps, purchase extra lives within Candy Crush or unlock Red’s amazing Super Roaster in Angry Birds GO directly from their Android devices.

By Catherine Tabor, CEO, Sparkfly

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.

Merging the Physical and Digital