Wolverine Brand supports conservation of namesake animal

ROCKFORD, Mich. — Wolverine Brand, the makers of authentic outdoor and work boots, shoes and apparel, is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine. The brand's funding is vital to The Wolverine Foundation and supports continued research projects and awareness programs.

"The primary goal of The Wolverine Foundation is to elevate the wolverine's management status through public information, and we recognize the need for coordinated, science-based efforts including the support and initiation of research," said Jeff Copeland, who co-founded The Wolverine Foundation in 1996. "Wolverine Brand's donation is instrumental in working toward this goal and helps us provide grants to many meaningful wolverine research projects around the country."

"We are honored to be associated with The Wolverine Foundation, which leads the charge on many valuable research projects and awareness programs," said Kelly Redinger, marketing director for Wolverine. "The Wolverine Foundation is a natural fit for the brand as we strive to embody the tenacious, relentless spirit of the wolverine to create boots that perform in the harshest conditions."

Earlier this year the U.S. Fish and Wildlife Service proposed to list wolverines as threatened under the Endangered Species Act.