Marketing Tactics

Tampa, Fla. – Family Dollar Stores has signed a multi-year contract with Retail Sense, a marketing software company that accelerates retail and agile marketing processes. This new partnership includes the implementation of the latest release of IntelliSense marketing resource management solutions.
 

New York -- Five Below reported Wednesday that net income for the quarter ended Feb. 2 rose to $19.2 million, compared with $12.4 million in the year-ago period.

Revenue surged 38% to $173.6 million from $125.8 million in the fourth quarter of fiscal 2011. Same-store sales rose 4.4%.

For the full year, profit rose to $20 million from $16.1 million and revenue increased 41% to $418.8 million. The company said it expects to open 60 stores this year, including new markets in Texas, as well as adding units in existing markets.

Batavia, Ill. -- Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

Atlanta -- Global Franchise Group said Wednesday it is expanding its Puerto Rican presence via a multi-unit operator.

A.M.A. Pretzels International opened two Great American Cookies stores in Puerto Rico -- in Plaza Carolina in Carolina, and Plaza Rio Hondo in Bayamon.

"Global Franchise Group is thrilled to have such outstanding multi-unit franchisees expand the Great American Cookies brand in Puerto Rico," said Global Franchise Group chief development officer John Barber.

Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

Twentieth Century Fox Consumer Products launched an e-commerce initiative involving brand specific shops for some of its most popular properties.

The online shops will roll out over the course of the year and are intended to offer a more engaging user experience for consumers. For example, the online shops for Fox properties such as New Girl, Glee, American Dad and Family Guy will feature product as well as the ability to view content and interact with the brands via social media.

BATTLE CREEK, Mich. — The Kellogg Company displayed the benefits of a strong customer-loyalty program with a presentation of its Kellogg's Family Rewards program, developed by the company Aimia, at the Loyalty Expo in Orlando, Florida.

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

PepsiCo, a longtime Feed The Children partner, donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand beverages while Walmart, with the assistance of its suppliers, provided a loaf of bread and a five pound bag of apples and oranges to each of the 800 families.

New York -- Kleinfeld Bridal, the iconic New York bridal retailer and star of the hit reality show “Say Yes to the Dress,” will open a 20,000-sq.-ft. salon in Hudson’s Bay’s flagship location in downtown Toronto in early 2014. The Hudson’s Bay Company has exclusive rights to the brand in Canada.

PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

 "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.