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Family Dollar signs new marketing software contract with Retail Sense


Tampa, Fla. – Family Dollar Stores has signed a multi-year contract with Retail Sense, a marketing software company that accelerates retail and agile marketing processes. This new partnership includes the implementation of the latest release of IntelliSense marketing resource management solutions.

“We rely on our partners, like Retail Sense, to deliver innovative products to support our growth and success so that we can focus on communicating our value message to our customers,” said Jocelyn Wong, SVP and chief marketing officer at Family Dollar. “This new partnership will help us manage all of the moving parts of our marketing campaigns and assist us in managing our marketing resources.”

To enable fast, fact-based marketing decisions, the IntelliSense marketing resource management tool provides customizable dashboards for executives, merchandising and individual team members to access financial reports and historical information. By connecting merchandising, marketing and other departments, the integrated system eliminates redundancy and manual labor and improves planning for thousands of Family Dollar promotional programs. In addition, the improved data integrity results in greater accountability and better cost management.

“IntelliSense delivers complete transparency and enhanced collaborations,” said Tom O’Reilly, president and CEO of Retail Sense. “The seamless integration of enterprise-wide campaigns increases efficiencies and productivity to meet Family Dollar’s evolving marketing and promotional needs.”

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