Marketing Tactics

Huntington Beach, Calif. -- Bruxie announced that it opened its fifth waffle restaurant, with a new unit in Southern California in Huntington Beach on April 23.

Bruxie Gourmet Waffles opened at The Strand on 5th, a collection of shops and restaurants, boutique hotel and office space. Other key retail tenants to the coastal attraction include RA Sushi, Forever 21, Skechers, Active Ride, Rip Curl, Merrilee’s Swimwear, Johnny Rockets, ANGL, and CVS Pharmacy.
 

Residents of tony Hilton Head Island, S.C., are getting the one thing they don’t currently have: a Kroger Marketplace, situated in the sprawling 42-acre mixed-use project under development by Kroger Real Estate and Blanchard & Calhoun Commercial.

GOODLETTSVILLE, Tenn. — Dollar General will benefit a nonprofit outreach program focused on blood clots, the discount store chain said.

Dollar General announced it would match the $2,000 donation that NASCAR Nationwide Series driver Brian Vickers made to Clot Connect. Vickers was diagnosed in early 2010 with blood clots that forced him to miss the remainder of the season and worked with University of North Carolina at Chapel Hill physicians and Clot Connect to make informed decisions on his healthcare.

NEW YORK — Beauty brand Revlon posted a net loss during the first quarter, including charges, as net sales rose 2.1% excluding the unfavorable impact of foreign currency fluctuations.

HERSHEY, Pa. — The Hershey reported a net sales increase of nearly 6%, driven by core brand volume. Consolidated net sales were $1.8 billion for the first quarter ended March 31, compared with $1.7 billion for the same period last year. 

Reported net income for the first quarter of 2013 was $242 million compared with $199 million for the same period last year.

CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

AVON, Ohio — Duck brand Duck Tape is joining forces with Marvel superheroes the Avengers. The Avengers Duck Tape features Captain America, Thor, Hulk and Iron Man. 

PLANO, Texas — J.C. Penney is introducing the Bijoux Bar, a line of fine jewelry that features collections from Kenneth Jay Lane, Kara Ross, Lana Bramlette, Dominique Cohen, Doris Panos, Rodrigo Otazu and Diego Massimo. 

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.