Marketing Tactics

FORT WORTH, Texas — RadioShack has stocked its shelves at locations nationwide with HTC's most recent flagship smartphone, the HTC One.

To celebrate the launch, RadioShack will give a $50 Google Play credit to anyone who buys the smartphone at one of their participating locations by June 1. Consumers can also take advantage of the company's Trade & Save Program, which allows them to trade-in their old phones for as much as $300 toward the new phone and accessories, depending on the phone model. 

Fort Worth, Texas -- RadioShack Corp. formally announced that it has named two new leaders to its senior management team. Michael DeFazio has been named SVP – store concepts, and Jennifer Warren has been named SVP and chief marketing officer.

New York -- Uniqlo will be the exclusive, multi-year, corporate sponsor of the Museum of Modern Art (MoMA) Museum’s Friday night free admission program, which provides free access to the public to the Museum and all exhibitions from 4 p.m. to 8 p.m., every Friday, throughout the year.
 
“Uniqlo Free Friday Nights” will launch on May 3. That evening, the first 1,000 visitors will receive a special Uniqlo tote bag. Also in May, the Museum will begin extending its public schedule to seven days per week.

Cleveland -- Forest City Enterprises said that, as its Short Pump Town Center celebrates 10 years in the Richmond, Va., market, it has launched a “Drawing Board” on Popularise, an online crowdsourcing and community engagement tool that focuses on real estate development.

New York -- A New York judge on Thursday rejected a request by Macy's to block J.C. Penney from selling Martha Stewart goods under the "JCP Everyday" label for now, while it appeals a ruling allowing the sale. An order temporarily barring Martha Stewart from selling goods branded with her name at J.C. Penney's is still in place.

Boca Raton, Fla. -- Office Depot announced Thursday that it has debuted a new corporate citizenship website – Officedepotcitizenship.com – in recognition of Earth Month.

The site provides information about the company’s various initiatives, including ethics, diversity and the environment, presented in an interactive format.

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

WOONSOCKET, R.I. — CVS Caremark will join the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.

The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org.

FORT WORTH — RadioShack has named Jennifer Warren as its new SVP and CMO, and Michael DeFazio as its new SVP of store concepts. 

New York -- The latest round in the battle between Macy’s and J.C. Penney over the sale of Martha Stewart goods went to Macy’s, which on Monday challenged a judge’s decision on Friday to allow certain non-branded Martha Steward items to be sold — at least temporarily — in J.C. Penney stores under the JCP Everyday label.