Marketing Tactics

Sizable new standalone sections of Disney brand consumer products have been created at 15 stores worldwide operated by the Army & Air Force Exchange Service (AAFES).

The merchandising initiative, dubbed “Disney at the Exchange” features a wide range of Disney, Marvel and Star Wars products and will be available in 15 AAFES installations by this summer. The assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

North Wilkesboro, N.C. – Lowe’s is partnering with lawn product provider Scotts and digital agency HelloWorld to run an online promotion tied to the NCAA “March Madness” college basketball tournament. By utilizing the rich engagement platform of HelloWorld, participants fill out a form to register and select who they think the final four teams in the tournament will be.

Bentonville, Ark. – Wal-Mart is offering its largest outdoor living, lawn and garden event of the year, featuring Black Friday-like prices. Starting at 8 a.m. on March 21, through March 29, Walmart’s Spring Savings Event will offer its lowest prices of the season on more than 60 outdoor essentials.

Wal-Mart’s Spring Savings Event will include $1.97 per bag red, black or brown mulch as well as brand-name lawn mowers and grills for less.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Purchase, N.Y. -- As part of the 2013 launch of a commitment to responsible retailing, the Stop & Shop Supermarket Co. LLC is making efforts that reduce waste in stores and improve efficiencies in energy uses in both new and existing stores.

By 2020, the company has set a goal of getting to "zero waste," diverting 90% of waste going to landfills and incinerations through the expansion of its organic recycling program and new opportunities for recycling cardboard, plastic, paper, and single stream recycling.

General Mills’ third-quarter sales and operating profit reflected lower volumes. The company said weak food industry trends during the period as a result of a severe winter affected its results, as did increased consumer marketing and merchandising investment in its U.S. yogurt business.

Net sales for the quarter ended Feb. 23 totaled $4.38 billion, down 1% from year-ago levels. Third-quarter net earnings totaled $411 million and diluted earnings per share totaled 64 cents per share.  

Tejon Ranch, Calif. — Slated to open in August, The Outlets at Tejon has announced the appointment of Brian P. Hassett as the new center’s general manager. Hassett brings more than 25 years of experience in the retail industry — more than 10 of them focused on outlet retail — to the post.