Marketing Tactics

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release. 

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

As part of the partnership, Craftsman — the tool brand owned by Sears Holdings — has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration. 

New York -- Icing, a division of Claire’s Stores, is being re-branded with a new store design, new logo and updated imagery, Women’s Wear Daily reported.

The jewelry and accessories retailer plans to open some 35 stores this year, including a flagship in Chicago. The new locations will feature the updated design. Existing stores will be remodeled.
 

Fort Worth, Texas -- RadioShack Corp. on Tuesday reported a bigger-than-expected first quarter loss on weak sales of wireless phone contracts. The company also reported that it is updating its brand and will begin remodeling select locations with a new look and feel over the next few weeks.

Joseph C. Magnacca, a former Walgreens executive who became CEO of RadioShack in February, remarked on the initial priorities and initiatives underway. Last week, he named a new chief marketing officer and a new SVP store concepts.

Toronto -- Express Inc. announced that its move to parity pricing is now complete. The retailer said it has been working to make cross-border shopping a thing of the past since entering the Canadian market.
 
The company's at-par pricing ensures that consumers across North America can enjoy the same shopping experience and value, regardless of geographical location.

Online shoppers can also take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders over $125.

Starbucks Coffee Company's  two-level store at the corner of Chicago's Oak and Rush Streets has a distinct Chicago feel, and reinforces the company's recycled, reclaimed and reused materials philosophy and coffee origins theme. The walls are lined with reclaimed local brick; salvaged wood from disused boxcars clads walls, ceilings and fixtures. A floor-to-ceiling diagram of the world’s coffee-growing regions, done by a local artist, is featured downstairs.

BOSTON, Mass. — Consensus and the world’s largest exchange company, NASDAQ OMX Group, have announced keynote speakers, presenters and special presentations for the third annual Next Great Consumer Brands Conference to be held May 1 at the NASDAQ MarketSite in Times Square, N.Y.

GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.

Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125. 

New York -- A Monday report by Reuters said that J.C. Penney has begun selling the Martha Stewart “JCP Everyday” lines of home goods, without waiting for a decision from the New York court.

According to Reuters, Penney general merchandise manager Paul Rutenis testified in New York State Supreme Court on Monday that "as of today, those products are on the floor and online."