Marketing Tactics

Boise, Idaho - WinCo Foods LLC will open its newest discount supermarket on March 27. The 88,000-sq.-ft. store is the company's second in Bakersfield and reflects WinCo's newer décor package creating a solid, clean feel, which highlights the product, including the hundreds of new WinCo Foods private label items the company has recently introduced.  

Lane Bryant hosted its first-ever designer runway show this week, featuring the retailer's collaboration with Isabel and Ruben Toledo. The show took place at the Seagram Building, in New York.

The fashion show featured portions of the spring and fall collection. Models walked the runway in sheath dresses and coats adorned in Isabel's signature patterns, tunics and cocktail dresses. Designs were presented in black, white, gold and soft grey. Pieces were color blocked and complemented with hints of patterns.

Baltimore — The Cordish Cos. and the St. Louis Cardinals have announced that AT&T has joined Ballpark Village in St. Louis as the naming rights sponsor for the two-story seating deck atop Cardinals Nation. As part of a multi-year agreement, the Cardinals Nation ticketed deck will be known as the AT&T Rooftop.

Americans’ may desire healthy, organic and locally grown foods, but their enduring love of candy propelled the confectionary industry to record setting sales in 2013 and more of the same is forecast for this year.

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.  

"Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman," said Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
 

Attica, Ohio -- Affiliate marketer WP Marketing LLC, has opened a new online shopping mall at myextremedeals.com/pine8734. As an affiliate marketing company, WP Marketing does not warehouse or sell products, but instead researches them on the online shoppers' behalf.  

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.