Marketing Tactics

Phoenix -- Leslie’s Poolmart, parent to Leslie’s Swimming Pool Supplies, said Monday that it will grand-open two stores on May 3, putting the retailer on track toward opening its previously announced 48 new stores between March and May 2013.

The May 3 grand openings are in Springfield, Pa., and in Oceanside, Calif.

Los Angeles -- Shopping center owner Caruso Affiliated said Monday that it has launched a new parking technology, FlashPark, at The Grove retail and lifestyle destination in Los Angeles.

The technology allows smartphone users two free hours of parking and eliminates paper tickets and cash.

New York -- SL Green Realty Corp. and The Moinian Group announced they have appointed Winick Realty Group to exclusively market the former Daffy’s location at 3 Columbus Circle, in Manhattan.
 
The multi-level retail site is situated in the center of the 57th Street corridor, in close proximity to the new Nordstrom location that is set to open in 2018.     

Lodi, N.J. -- Charter Realty & Development said that Blink Fitness will open a 20,000-sq.-ft. facility in Lodi, N.J.

The fitness facility operator has grown to 13 locations in the New York Tri-State area, with another approximately 15 openings scheduled over the next 12 months.

Mansfield, Texas -- Irving, Texas-based WindStar Properties said that Jersey Mike’s Subs will open a new restaurant at Mansfield Crossing Shopping Center, located in Mansfield, Texas.

The 1,575-sq.-ft. unit is part of an aggressive expansion push for the Jersey Shore-based sandwich chain, which opened 92 restaurants in 2012.

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.

New York -- Cache said Monday that it has appointed Arnold Cohen as executive VP/chief marketing officer for the women’s apparel chain.

Cohen’s background includes eight years with American Eagle Outfitters, where he was involved in creating the first mobile concept, the early iteration of Martin and Osa, and the back-on-campus initiative that rolled out to 50 colleges.

MINNEAPOLIS — Target will feature electronics picked by the editors of Wired magazine, under a deal between the two.

Target said the custom-curated assortment of products would include four products available for the first time at Target, including personal fitness, photography and digital music streaming.

Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.

Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.

COLUMBUS, Ohio — Big Lots, North America's largest broadline closeout retailer, has launched its sixth annual Lots2Give program to benefit schools in need of financial support.