Marketing Tactics

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.    

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

Bentonville, Ark. – Wal-Mart Stores Inc. and money transfer provider Ria Money Transfer, a subsidiary of EFT provider Euronet, are launching Walmart-2-Walmart Money Transfer Service. Available April 24, the new service allows customers to transfer money to and from more than 4,000 Wal-Mart stores nationwide for what Wal-Mart says is up to 50% less than similar offerings on the market.

Dole and Blue Diamond Almond Breeze are launching two simultaneous Peel the Love Banana Cabana Tours in 2014.

Dole said that the tour aims to reacquaint Americans with “the fun, whimsy and versatility of bananas and offer compelling new ways to add fresh produce to summer meals, snacking, parties and entertaining plans.” Since separate tours launching Memorial Day Weekend covering the Eastern and Western portions of the U.S., Dole will be able to visit banana fans in 26 cities by Labor Day.

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Fey's endorsement spans the entire Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.

Purchase, N.Y. – MasterCard has entered into an agreement to acquire Pinpoint Pty. Ltd., an Australian provider of loyalty and rewards services to financial institutions across the Asia Pacific region. This acquisition is expected to close in second quarter 2014.

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Bay Shore, N.Y. -- Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume. The projection, the “Virtual Assistant” from Tensator, features the image of the goddess character used across all launch-branding material.

Klondike is rolling out Klondike Kandy Bars, which combine the traditional Klondike ice cream with a candy bar shell.

The new bars are offered in three varieties: