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Sport Chalet to discuss online growth at IRCE


PETALUMA, Calif. — Sport Chalet, a full-service specialty sporting goods retailer, will join MarketLive, a provider of e-commerce technology for high-growth merchants, to present a joint case study at the Internet Retailer Conference & Exhibition.

The case study will highlight how Sport Chalet has achieved strong online sales growth by leveraging MarketLive's content management features to create a unique and compelling brand experience for its customers.

IRCE, the world's largest e-retailing show, is being held in Chicago from June 4-7.

"Sport Chalet is our poster child for how to attract customers with a compelling brand story through optimization of content on the MarketLive e-commerce platform," said Ken Burke, founder and chairman of MarketLive. "The 600 exhibitors at IRCE represent 90% of all the e-commerce solutions on the market, so this is the perfect place for online retailers to learn about the powerful e-commerce technologies coming from MarketLive."

The case study focuses on how Sport Chalet deployed MarketLive's e-commerce technology to get the right content in front of its consumers and drive brand engagement across channels with simple content editing tactics and repurposing designed to keep customers interested.

The MarketLive platform is a retail-targeted, fully featured, customizable e-commerce solution. Among MarketLive's clients are Armani Exchange, Party City, Perricone MD, Sundance, Helzberg, John Deere, Title Nine and Intermix.

Sport Chalet operates 53 stores in Arizona, Calif., Nevada and Utah as well as its e-commerce site. It offers more than 50 specialty services for the sports enthusiast.

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