Mobile coupons increase store purchase likelihood

Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:

• One-third (33%) of consumers surveyed have conducted searches on a mobile device for coupons online.

• More than one-quarter (26%) of consumers bought something in a physical store using a coupon found on a mobile device.

• Of those consumers who made purchases in-store using a digital coupon, 90% had done so in the last month.

• If a consumer received a coupon on their mobile device while already inside a store, more than 6 in 10 consumers (63%) indicated that they would be more likely to buy something.

• More than four-in-10 (44%) 18- to 34-year-olds and 26% of respondents 35+ have searched for a coupon on the Internet with a mobile device. Almost four in 10 (39%) 18- to 34-year-olds and 18% of older consumers have actually bought something in a physical store with a coupon they found on a mobile device.

The survey also revealed that men (61%), 18-to-34-year-olds (71%) and parents (67%) are more likely than women (48%), consumers 35 and older (42%) and non-parents (46%) to have used their mobile device to make a purchase in the past month.