Marketing Tactics

Irvine, Calif. -- Photo-sharing site Socialbliss is launching a new social commerce platform called Marketplace. The Socialbliss Marketplace gives users the ability to list their own items for sale and link those pieces to inspiration images already existing on the site. This allows a viral conversation to begin which can lead to an item being sold.

Listing is free and backed by a 20% commission fee structure. Globally shoppable inventory on Socialbliss has hit $4.8 million.

Chesterfield, Mo. -- Taubman Centers announced the opening of Taubman Prestige Oulets, a new fashion outlet center, located in the western-St. Louis suburb of Chesterfield. The opening coincides with Missouri’s Tax-Free Weekend.

Parkesburg, Pa. — CVS/Pharmacy recently opened a 7,940-sq.-ft. store at the Parkesburg Shopping Center in Parkesburg, Pa. CVS purchased the business of the location’s previous occupant, Longenecker Pharmacy, an independent, family-owned chain.

The 56,652-sq.-ft. development is exclusively leased and managed by Levin management www.levinmgt.com. The center serves a population of more than 34,600 people within a five-mile radius. Average household income is more than $67,500. Daily traffic count is about 23,800 vehicles.

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as:

New York -- Households with school-age children (pre-kindergarten through 12th grade) plan a big cut-back in back-to-school spending. Results of the 2013 Brand Keys Back to School Report Card show that there will be a year-over-year decrease of 10% in back-to-school spending, or an average spend this year of just more than $600 per household.

However, not every retailer will experience a decline in back-to-school profits. This year, the eight retailers showing the greatest increase in consumer intent-to-shop were:

1. Amazon

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

NEW YORK — Macy’s continues to focus on its millennial strategy to attract a new generation of customers looking for trend, style and value. The retailer is getting ready to launch two exclusive new brands, Maison Jules and QMack, at 150 stores this month.

The brands' launch is part of an ongoing initiative originally announced in spring 2012 and which saw the retailer introducing or expanding 20 brands for spring 2013.

San Jose, Calif. -- Retailers are cautiously optimistic about the 2013 holiday season, with 60% forecasting revenue growth in excess of 10%, in line with industry forecasts, according to a survey by Baynote, a provider of personalized customer experience solutions.

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.