Marketing Tactics

Back-to-school season is underway in Canada and for Target, which opened its first stores in Canada earlier this year, the stakes could not be higher.

PEORIA, Ill. — Kwikee, a leading provider of free product images as well as nutrition and ingredient information, has created an application programming interface for retailers and e-commerce developers that need information for consumer products. 

The Kwikee API will provide companies with a trusted source of accurate product information and images from the thousands of brands who pay for their product content to be represented in Kwikee's database.

NEW YORK — American Eagle Outfitters has launched its fall 2013 Project Live Your Life campaign with the debut of its "Rock Your Walk" video, featuring cameos by well-known fashion personalities. But the retailer is also turning to social media to make consumers a part of the campaign.

Target’s second quarter just ended and if the dourest of back-to-school spending forecasts proves correct the company’s expectations for same-store sale growth in the range of 2% to 3% could prove optimistic and its third quarter outlook could come under pressure.

Target’s EVP of stores, Tina Schiel, and senior group manager of store planning, Nancy Devine, dug through the retailer’s photo archive and weighed in on the company’s evolving design philosophy.

Laysha Ward was among top business executives and celebrities who participated in the Network of Executive Women’s Executive Leaders Forum July 23-25 near Los Angeles. Ward, along with HSN CEO Mindy Grossman and actress turned activist Gina Davis, share insights about the state of women in business today and their personal experiences.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores America is holding a Teacher Appreciation Days savings event August 10 and 11, at the height of the back-to-school season.

PLEASANTON, Calif. — Safeway and the Safeway Foundation are holding an annual fundraising campaign together with the Muscular Dystrophy Association to support individuals and families affected by muscle disease. 

Coldwater Creek, a leading multichannel retailer of women’s apparel, jewelry and accessories, is leveraging Alliance Data Systems Corporation’s Retail Services business to expand its co-branded credit card program and launch a Coldwater Creek private-label credit card program. 

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.