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Marketing Tactics

  • Warby Parker to open 1950s classroom-styled store in Dallas

    New York — Online eyewear retailer is opening its sixth retail location, a 1,050-sq.-ft. store in Dallas. It will open on June 18.

  • Ulta Beauty looks good as weather no worry

    With an 8.7% same store sales increase, the addition of 21 new stores, a burgeoning digital business and surging first quarter profits, Ulta Beauty demonstrated why it is one of the retail industry’s most compelling growth stories.

  • RadioShack touts progress as results deteriorate

    RadioShack is making progress on its turnaround, according to CEO Joe Magnacca, even if it wasn’t readily apparent in first quarter results the company reported on June 10.

  • Ace Hardware polishes up on nail color with OPI

    As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.

    The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.

  • FTP&G+-commerce courtesy of Shoppost

    A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

    Shoppost is a free app that gathers product information and pulls it into an interactive post that can be shared via social channels in a few clicks. The app is available for free to sellers who use BigCommerce and Shopify with additional e-commerce platform support rolling out in the near future, according to the company.

  • Dunkin’ Donuts details California expansion

    Canton, Mass. — Dunkin’ Donuts has filed for permits to open its first traditional restaurants in California. The new restaurants are planned for Downey, Long Beach, Modesto, Santa Monica and Whittier.

  • A global day of giving at American Eagle

    Roughly 1,300 American Eagle Outfitters employees are participating this year in the retailer’s second annual AEO Better World Community Day.

    The operator of more than 1,000 stores throughout the U.S. and several international markets developed the community involvement initiative last year as a means to unite employees for a common cause to make a difference at the local level. The company designated Tuesday, June 10 as Better World Day.

  • Jos. A. Bank stays cautious as it prepares for Father’s Day

    Jos. A. Bank continued the positive trend of increases in adjusted earnings that it saw in the second half of 2013. Comparable brand sales increased by double digits in the first two months of the first quarter, and despite slowing down after Easter, still resulted in an 8.4% increase.

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