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Trend report shows rise in QR and UPC mobile barcode scanning


Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

“Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who’s scanning, what attracts them, and why these connections are revolutionizing the way major brands and retailers are engaging their customers with a managed code platform like ScanLife,” said Mike Wehrs, CEO and president of Scanbuy. “QR Codes, the most popular 2-D barcode format, are a common sight in the worldwide market with scanning activity continuing to grow, especially among value shoppers. In fact, statistics show that users scan over three times per month on average — that’s up 22% from this time last year. And tablet scanning increased a whopping 1,300% in the same time period.”

Scanbuy’s Q2 2013 trend report highlights the following statistics:

• 4 million new ScanLife users in Q2

• 60% of scans came from the Android OS compared to 37% on Apple iOS devices

• More men scan mobile barcodes, accounting for 64% of the scans, with women accounting for 36% of the scans

• AT&T, Burger King, Red Robin and Dole were the most “Liked” brands according to data from the ScanLife mobile app

• The United States ranks highest in volume of scans, followed by Spain, France and Brazil, respectively

According to Scanbuy, it analyzed thousands of scans that were generated from the ScanLife app or the ScanLife Mobile Engagement Platform for the study. The traffic analysis was performed on all ScanLife processed user activities providing a detailed view across numerous verticals and geographies. The ScanLife platform supports NFC and other input trigger technologies as well, which did not factor into the quarterly report.

Scanbuy develops the ScanLife suite of products which consist of a cloud-based platform used by a wide variety of industries including retail, CPG and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app can be used to discover new information and is available for all major platforms including Android and iOS.

ScanLife processes mobile barcode scans, mobile URL requests and NFC engagements from more than 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. The company’s investors include Motorola Solutions Ventures, Google Inc. and Masthead Venture Partners.

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