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Marketing Tactics

  • Garden Ridge rebranding to At Home

    The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

  • Report: Target testing in-store college registries

    New York -- Target is testing a registry program designed specifically for students heading off to college, according to a report by TheStreet. The college registry, available in some 40 stores, offers a variety of categories, including furniture, storage & organization, electronics, décor, bedding and bath.

    The new service is high-tech and student friendly, using iPads instead of in-store kiosks. To select items throughout the store, the customer uses an iPod Touche instead of the typical scanning gun.

  • Stuart Weitzman fall campaign to feature Gisele Bundchen

    Designer shoemaker Stuart Weitzman has selected Brazilian model Gisele Bundchen to be the face of its fall advertising campaign.

    Set to launch in the U.S., Europe and Asia, the advertising campaign will feature black-and-white photos of Bundchen shot by photographer Mario Testino, whose work has appeared in Vogue and Vanity Fair.

  • 7UP continues #7x7UP at EDC Las Vegas

    7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

    At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

  • Under Armour to open its biggest store to date, in Chicago

    Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Avenue in Chicago’s Magnificent Mile.

    The location will feature nearly 30,000 sq. ft. of interactive retail space, and echo the retail concepts that the brand has successfully executed not only in New York, but also in its hometown in Baltimore, Maryland, and Tysons Corner in McLean, Virginia.

  • Under Armour to take retail concept to Chi-Town

    Nearly two months after opening up a specialty retail location in New York’s SoHo neighborhood, Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Ave. in Chicago’s Magnificent Mile.

  • Coca-Cola scores goal with schools

    Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

    “The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

  • Survey: Retail marketers bullish on retail marketing

    Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.

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