Marketing Tactics

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

Virginia Beach, Va. -- Home furnishings retailer West Elm will open a new store at Town Center of Virginia Beach, the retailer’s first in the Hampton Roads market.

The new store will be located on Main Street on the first floor of the newly constructed 4505 Main Street Tower, next to the recently announced Anthropologie store. A grand opening is slated for 2015.

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.  

Rising commodity costs and expense pressures prompted Hershey to announce an 8% increase in wholesale prices as it looks to maintain profitability in 2014 and beyond.

New York -- Fast-fashion giant H&M on Thursday celebrated the opening of its flagship on Fifth Avenue in Manhattan. At 57,000 sq. ft., it is the retailer’s largest store in the world and 13th location in Manhattan. It also is the first H&M in the United States to offer a full concierge service, and to carry the full H&M Home collection.

Walmart chief information officer Karenann Terrell will headline a first of its kind technology conference next month in Northwest Arkansas organized by the Bentonville Bella Vista Chamber of Commerce.