Safeway caters to Hispanic shoppers

PLEASANTON, Calif. — Safeway and Food Network host Marcela Valladolid have unveiled a Safeway-exclusive Marcela Valladolid brand, which offers an assortment of Mexican food products.

"Growing up in Mexico, I know what real Mexican food is — and isn't," said Marcela Valladolid. "I'm passionate about holding on to my heritage and sharing it with family and friends, and cooking is a great way to do this. Now, together with Safeway, I am bringing millions of people my favorite Mexican foods and flavors, rooted in tradition, but made easier for our busy lives."

The Marcela Valladolid brand will everything from ready-to-cook meats and tortillas to snacks. Valladolid has worked closely with the chefs at the Safeway Culinary Kitchens to create this product line.

"Hispanic Shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," stated Joe Ennen, SVP consumer brands for Safeway. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."

Marcela Valladolid products will be on shelves in more than 1,400 Safeway stores nationwide beginning this month.