Marketing Tactics

Denham Springs, La. — Belk will open a 75,000-sq.-ft. store in Denham Springs, Louisiana, near Baton Rouge, that will become the first department store anchor at the regional lifestyle center at Juban Crossing. The grand opening is slated for October 15.

The new, $7-million store will feature the latest retail design and décor for the Charlotte, North Carolina chain.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

Salt Lake City - Frederic Van Roie has joined the business development team of Big Data management software provider Park City Group.

Van Roie is a 25-year veteran of the retail, CPG and foodservice industries with expertise in marketing and merchandising strategies at several premier retailers, including Costco, BJ’s, Home Depot, Whole Foods, D’Agostino’s, Walmart and Safeway.

With back-to-school season underway, Jo-Ann Fabric and Craft Stores is looking to drive student traffic to its stores with an exclusive savings offering for qualified students between now and July 31.

By Anders Ekman, DataMentors

New York -- J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

San Francisco -- Visa is launching a new service, Visa Checkout that enables consumers throughout the United States, Canada and Australia to pay for goods online, on any device, with just a few clicks.