Marketing Tactics

CVS unveiled the details of a company-wide information and outreach program to help customers navigate their insurance options under the new healthcare law during a store visit in Orlando with U.S. Health and Human Services Secretary Kathleen Sebelius.

The program includes retail events and brochure displays at more than 7,500 CVS/pharmacy stores and 650 MinuteClinic locations. Information is also available online at cvs.com/insurance.

Ulta Beauty CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer, following a 24.8% boost in second quarter net sales.

Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores. Serving as interim CEO following Rubin’s departure was Dennis Eck.

Twitter is going public and announced its intention to file for an IPO with a tweet.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

MINNEAPOLIS — Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels. 

"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

Fancy Feast Gourmet Cat Food is teaming up with celebrity fashion designer Malan Breton to organize a runway show featuring feline-inspired fashions at Style360 New York Fashion Week.

Breton created three looks for his spring/summer 2014 collection based on the style and look of the iconic Fancy Feast cat, a Silver Chinchilla Persian. 

Wayne, N.J. -- Toys “R” Us is updating its in-store shopping experience and expanding its omnichannel initiatives for its more important selling season. The retailer detailed its plans on Thursday at a special holiday preview event in New York City.

Starting in October, Toys “R” Us will expand and enhance product categories that have experienced sales growth over the past few years, notably education, tablets and construction, while reducing the space dedicated to areas that have underperformed over time.

Bentonville, Ark. -- Walmart on Thursday announced its annual holiday top toy list, but this year’s list has a new spin: It was put together with the help of kids. The chain brought together 1,000 kids ages 18 months to 10 years to test, play with, and help select the top toys for the season.

Pittsburgh — Dick’s Sporting Goods has announced the grand opening weekend of its new location in Oakwood Center in Gretna, La., beginning Sept. 13.

The Gretna location will be the retailer’s fifth store in Louisiana and its 530th nationwide.

Ocean City, Md. — Fractured Prune Doughnuts has announced a national expansion projecting 50 new store agreements in the next six months. The next Fractured Prune www.fracturedprune.com will open in St. George, Utah, on Sept. 24.

The brightly colored doughnut shops promote always hot doughnuts, available all ways and offers 15 glazes and 15 toppings.

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”