Marketing Tactics

Columbus, Ohio – Lane Bryant officially reopens its store at the West Towne mall in Madison, Wis. on Friday, Oct. 4 with a new look. On the same day Lane Bryant opens a new store in Houston.

The store will celebrate its grand opening at both stores from Oct. 4 through Oct. 6. Customers who shop at those location during the weekend will be able to enter for a chance to win one of 150 $25 Lane Bryant gift cards.

 

Leading food company ConAgra is out with its 2013 Citizenship Report detailing progress on a three-pronged citizenship platform of, “good for you, good for the community and good for the planet.”

The report is intended to show how the company is doing good through food while delivering growth for shareholders and is available here.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

SAN FRANCISCO — Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

Ahold USA-owned supermarket chain Giant Food Stores celebrated its 90th birthday.

The supermarket banner, which operates nearly 200 stores under the Giant and Martin's Food Markets brands in Pennsylvania, Maryland, Virginia and West Virginia, marked its anniversary Friday morning at a store in its hometown of Carlisle, Pa. Customers at all the company's 200 stores will receive free slices of cake and free apple slices Friday.

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.  

Seattle -- HauteLook, an online flash sale retailer owned by Nordstrom, announced that founder Adam Bernhard is stepping out of the CEO role and day-to-day operations of the business, but will remain with HauteLook in an advisory capacity. Terry Boyle will remain as president, reporting to Jamie Nordstrom, president of Nordstrom Direct. With HauteLook fully operating as a division of Nordstrom, no CEO will be appointed in Bernhard's place
   

Normal 0 false false false MicrosoftInternetExplorer4