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Sephora generates store traffic with beauty classes


SAN FRANCISCO — Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

Held each Sunday, classes rotate to offer a new topic each week, and are updated regularly to reflect up-to-the-minute trends and the techniques most requested by Sephora clients. Each class' curriculum has been fashioned to replicate the training Sephora's own artists receive as part of the extensive Sephora University experience, and lets clients try the looks themselves and get coaching and advice from Sephora's experts. After each class, attendees are encouraged to pair up with a Sephora expert to receive personalized recommendations, or schedule a follow-up appointment with one of Sephora's Personalized Beauty Advisors at the Sephora Beauty Studio for more one-on-one time.

"Our beauty classes are yet another example of our dedication to our client — her experience, exploration and education are at the core of our daily focus in-store," stated Christie Jack, SVP Sephora retail. "Beauty classes offer her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."

Upcoming class offerings include:

• false lashes;

• skin care basics;

• colorful eye makeup;

• day-to-night smoky eye; and

• flawless foundation.

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