Marketing Tactics

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

Apparel, cosmetics and home furnishings retailer Dillard’s is offering a custom edition of the Southern Living Christmas Cookbook to benefit the Ronald McDonald House Charities. 

The exclusive, 288-page hardbound cookbook is filled with holiday recipes, color photos, menus, decorating tips and entertaining ideas and costs $10. It is available at all Dillard’s stores nationwide, as well as online. Proceeds from the sale of the cookbooks will benefit local Ronald McDonald Houses operated by RMHC Chapters in Dillard’s markets.

Rugged boot manufacturer Wolverine has opened a permanent store in New York's Nolita at 254 Elizabeth St. The company decided to give the retail space a try following its successful New York pop-up venture in fall 2012.

New York -- Steven Newman, CEO of Loehmann’s, will appear on CBS's popular television show, "Undercover Boss," on Friday, Oct. 4 (8 p.m.-9 p.m., ET/PT).

The executive of the original off-price retail chain, with 39 stores in 11 states, went undercover in a few stores around the country in a variety of roles, including order processing at the Loehmann's distribution center, visual merchandising, personal shopper, and sales associate.
 

Dallas – Neiman Marcus Group is offering free standard shipping and returns for all domestic purchases made online through Neimanmarcus.com and Bergdorfgoodman.com as well as Neiman Marcus and Bergdorf Goodman stores.

"The customer has always been at the center of the Neiman Marcus business model. Permanent free shipping and returns have been a top request and we are happy to be able to make this change just in time for the holiday shopping season." said Wanda Gierhart, chief marketing officer, Neiman Marcus Group.

Washington, D.C. – The National Retail Federation welcomed a new study that shows retailers have passed along the majority of the savings from debit card swipe fee reform to their customers, and that the resulting increase in consumer spending has boosted job creation across the country.

But the study also shows that benefits for consumers and the economy could have been much larger if the Federal Reserve had set its cap on debit swipe fees lower as directed by Congress.

Lewisville, Texas – Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.

According to the new “People Prefer Prepaid Rewards” study from Parago, more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more. In addition, two out of three shoppers prefer physical cards over digital cards.

Pittsburgh – Internet coupon provider MyCoupons.com is launching a responsive design website. The new website presents a cleaner, contemporary, responsive design that adapts itself to all digital platforms: web, tablet, and mobile.

The new infrastructure also improves the user experience with better and faster search capabilities for the thousands of coupons and promotional codes available on the site from more than 9,000 online merchants.

George Taylor, a University of Pennsylvania Wharton School professor, came up with a theory called The Hemline Index in 1926. The theory identifies women’s hemlines as a leading economic indicator. Rising hemlines indicate that stock prices will begin to rise in the not-to-distant future. Falling hemlines indicate the falling stock prices and economic decline.

New York -- Saks Fifth Avenue Off 5th plans to open a second store in Orlando, Fla., on Oct. 3. On the same date, the retailer plans to open its newly relocated store at Potomac Mills in Woodridge, Va.