Marketing Tactics

Sam’s Club maintains its emphasis on health care this month with a traffic-generating promotion tied in with breast cancer awareness.

In honor of Breast Cancer Awareness month, Sam's Club is offering free women's health screenings to members and non-members on Saturday, October 12 from 11a.m. to 3p.m. at its 576 clubs which contain a pharmacy.

Stater Bros. has announced that VP of real estate Mike Slaton passed away suddenly on Saturday, Sept. 28. He was 51 years old.

As a tribute to Slaton, the 44,000-sq.-ft. Stater Bros. supermarket that opened recently in Redlands, Calif., will be dedicated in his honor.  
 

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.

Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

New York -- Artisanal Brands, a marketer and distributor of specialty, artisanal and farmstead cheeses and other specialty food products, has signed a long-term lease on a new Artisanal Cheese Center in New York City with cheese aging caves, production and office facilities, as well as the first retail outlet to be owned and managed by the company.  
   

New York -- Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association.
 
Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products. Consumers surveyed say they spend about one quarter of their at-home food dollars on specialty options like artisanal chocolates, cheeses and oils.

Las Vegas — Miracle Mile Shops on the Las Vegas Strip has launched, a new leasing website that provides prospective tenants with detail about the 475,000-sq.-ft retail property surrounding Planet Hollywood Resort & Casino.

Live now, the website highlights the center’s sales per sq. ft. for current retail and dining operations, two live entertainment venues and 3,700 hotel rooms with 98% occupancy at the connected Planet Hollywood Resort & Casino and Hilton Grand Vacations Elara.

Austin, Texas – More than nine-in-10 (91%) holiday shoppers admit to overspending on presents, according to a new survey from RetailMeNot, with 60% of overspenders saying they do so because they thought giving a gift the person would love was worth the extra money.