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Hot Pockets ad campaign enlists Kate Upton and Snoop Dogg


Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

“I love working with the Hot Pockets sandwiches team. They let me do what I do and bring the funk out with their message you know?” said Snoop. “We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier and we got the flyest girl in it with me.”

“You Got What I Eat” showcases a battle between #TeamMeat led by “the Butcher” (played by actor Oliver Cooper) and #TeamCrust led by “the Baker” (played by Snoop). The rap battle plays out in Kate’s dreams, which also feature YouTube star Kevin “KevJumba” Wu, the brand mascot Herbie Hot Pockets, as well as a guest cameo by Larry King. The music video follows up last year’s viral hit, “Pocket Like It’s Hot,” which remixed Snoop’s top single “Drop It Like It’s Hot” and climbed to #4 on the AdAge viral video chart.

“I had so much fun making this video with Snoop, Oliver and the Hot Pockets sandwiches team,” said Upton. “I love the premium meats and the buttery seasoned crusts of the new Hot Pockets sandwiches. I’m excited to hear which side the fans pick in this ‘Irresistibly Hot’ battle!”

Click here to watch Kate and Snoop in the “You Got What I Eat” music video.

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