Marketing Tactics

First Data Corporation, a leading global e-commerce and payment processing provider, has acquired Perka, a smart loyalty platform.

Perka became a First Data subsidiary on Oct. 4, and continues to operate autonomously as an innovative entrepreneurial company led by its current management and product development team. Financial terms of the deal were not disclosed.
 

RadioShack is taking its new concept store to Philadelphia, Detroit and Fort Worth, but the specialty retailer is going retro for its hometown location in downtown Fort Worth’s Sundance Square.

The Philly location can be found in Bakers Square Shopping Center at 2920 Roberts Ave., and the Detroit location in Gateway Marketplace at 1347 W. Eight Mile. And set to open Oct. 30, the Fort Worth location will be the first new concept store to feature a custom design.

Toys ‘R’ Us plans to launch an online version of its “The Great Big Toys"R"Us Wish Finder” holiday catalog Nov. 2. The retailer is also launching The Toys"R"Us Wish List Wizard, a free iOS and Android app that turns parents’ smartphones into a scanner and lets kids scan items they want in-store for automatic inclusion on a digital wish list.

According to ShopperTrak, a leading provider of shopper analytics, the busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly.

Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas — down from five last year — retailers must be ready to capture holiday spending during a narrower window of time.

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

Davenport, Iowa -- Von Maur Department Stores has opened its first location in the Northeast. The Midwest retailer opened a 140,000-sq.-ft. store at Eastview Mall in Victor, N.Y., which is just outside of Rochester.

Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

Winston-Salem, N.C. — Krispy Kreme has announced the grand opening of a new Doughnut Factory in Doraville, Ga., for Oct. 29. The first 100 guests in line will receive free doughnuts for a year and commemorative T-shirts. The newly constructed, freestanding 2,300-sq.-ft. store includes a drive-through.

Today, Krispy Kreme operates more than 785 locations in 22 countries around the world.