Marketing Tactics

With plans to more than double its 200,000 global workforce in the foreseeable future, Starbucks is making a push to hire veterans and active duty spouses, much like other retailers like Walmart and Home Depot.

In addition, a store in Lakewood, Wash., and a store in San Antonio, Texas, will begin sharing a portion of each transaction with nonprofit programs Operation GoodJobs and Vested in Vets as part of a commitment to establish five such stores in joint base communities around the United States.

Kmart is planning to roll out lease-to-own financing at stores nationwide ahead of the holiday season. The retailer began testing the program in mid-October and plans to make it available in all stores by Nov. 22.

Customers will be able to take home items priced at $150 and more for no credit, including appliances, mattresses, furniture, lawn and garden equipment, consumer electronics, service plans and others. To qualify, customers must be at least 18 years old, earn at least $1,000 per month and supply a social security or tax identification number when applying.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

Talk about an appropriate spokesperson. Monster, a leading manufacturer of headphones and personal audio equipment, has enlisted retired basketball superstar Dr. Shaquille O'Neal to endorse the company’s products across multiple categories.

"I am excited that we are collaborating with Shaq to market Monster's products. His bigger than life personality, coupled with his keen marketing experience and sense is a great fit for the Monster brand," said head ‘Monster’ " Noel Lee.

Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

Nike has promoted Scott LeClair, currently the brand’s VP and GM of Nike Skate and Nike Snow, to the position of VP of action sports. He will be responsible for leading the category as well as for Hurley International.

He replaces Nike veteran Roger Wyett, who has decided to retire according to the company.

New York -- Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology. The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

By Ken Nisch, [email protected]