ChannelAdvisor launches digital marketing tool

Research Triangle Park, N.C. - ChannelAdvisor Corp. is launching a new digital marketing solution. ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.



ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend. It includes features unique to product-centric marketing to enable optimal management of campaigns, including Google Product Listing Ads, comparison shopping engines, inventory-driven search, and product-level reporting.



“Having worked with retailers and manufacturers for over a decade, we’ve seen the digital marketing space explode in complexity,” said ChannelAdvisor president and COO David Spitz. “To stay ahead, retailers need precise and real-time linkage between their products, campaigns, tracking, and optimization across more channels than ever. ChannelAdvisor Digital Marketing brings all of these capabilities together on a single, integrated platform, giving our customers a strategic competitive advantage.”