Survey: Beauty buyers favor word-of-mouth

New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.



Other findings of the survey include that more than half of beauty consumers said it takes them less than one week to get through the entire purchase process and more than 40% of beauty consumers said they share feedback about the product via word-of-mouth or digital recommendations. Forty-one percent share opinions following the beauty purchase process.