Social Media

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

Vera Bradley announced that Theresa Palermo has been named CMO and will join the company on June 22. 

Hudson, Ohio -- Fabric and craft specialty retailer Jo-Ann Fabric and Craft Stores is one of the partners for Pinterest’s new Buyable Pins, which is the social networking site’s first crack at e-commerce. Buyable Pins allow consumers to complete the process of discovering a product, saving it to a board and buying it directly on Pinterest.

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

True Religion Apparel's first-ever global flagship is also the brand’s largest and most digitally-savvy space to date, starting with storefront windows that display a continuous stream of video content—and also showcase style statements from shoppers themselves. The 3,000-sq.-ft. store is located in downtown Manhattan.

The interior pays homage to the vibrancy and edginess of New York City, starting with a dynamic entrance mural designed and painted by local street artist RAE.

The Kroger Co. is teaming up with the USO on a new customer engagement campaign to raise money for military veterans and their families.

Customers and associates of Kroger Co. stores (including Ralph's, Food 4 Less and other divisions) will be able to show their support through July 21 by donating their spare change in specially-marked coin boxes at the check stands in all Ralphs supermarkets. One-hundred percent of all donations will go to the USO. But new this year is a digital marketing element in which veterans tell their stories on honoringourheroes.com.

Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.

“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.