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Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

In anticipation of the holiday shopping season, Amazon has introduced #AmazonWishList, which allows customers to add items to their Amazon Wish List without leaving Twitter.

Customers who find Tweets with an Amazon.com product links will be able to add those products to their Amazon Wish List by replying on Twitter with #AmazonWishList.

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.