Chico’s partners with HelloWorld for charity promo

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.



Called Pink My Pic, the multichannel campaign will run through the end of October. For every individual who saves their image as their Facebook profile photo, White House Black Market will donate $1 to Living Beyond Breast Cancer, and they'll donate an additional $1 for every share via Facebook, Twitter and email — all in an effort to raise $25,000 through the multi-channel campaign.